eBlast is a custom event and campaign management system developed for the St. John Group which is a company located in Toronto, Ontario specialized in organizing and managing trade show booths for some of the Fortune 500 communication companies.

eBlast has been used in the following trade-shows:

• CTIA Wireless 2009 in Las Vegas
• Mexico ExpoComm 2009
• CES 2008 in Las Vegas
• CTIA Wireless 2008 at San Francisco

Some of the unique characteristics of the eBlast system could be summarized as following:

Online Registration

eBlast is used for managing and organizing multiple events in the same time. First Administrators send out invitations to their list of contacts, then recipients visit an online registration form on the web, sign up, and RSVP for an event.

In the mean time Administrators and Event Organizers can follow up with the attendees and send them custom campaign messages before, during, and after every trade-show.

Live connectivity to a network of RFID readers

At a trade-show, eBlast receives its input from a network of LCD displays equipped with RFID readers. Each RFID reader station represents a Partner Company or Campaign Item. Each screen displays a short presentation about the Partner Company. Visitors use their trade-show badges to scan and view presentations on the screens. The eBlast system keeps track of all the visited partner stations per attendee and assembles custom campaign messages that contain additional resources provided by the partner companies. Attendees receive their email campaigns by the end of the day.

Reporting Features

eBlast generates LIVE reports on the:

• number of campaigns send out
• number of opened campaigns
• number of visits to the partner's websites generated by the campaign
• Comparative charts on which partner has received the most number of visitors

These reports are displayed as animated graphs as visitors open their email campaigns.

Translated and Localized User Interfaces

eBlast provides translated registration forms and event management user interfaces based on the location of each event. This feature was first used for the trade-show events at the Latin American countries where user interfaces had to be available in Portuguese, Spanish as well as English.

Project Contributors

Rastin Mehr - Web Application Architect, rmd Studio Inc.
Ash Sanieyan - Web Application Architect, Peerglobe Technology Inc.
Elliot NG. - Communication Architect, St. John Group